Will you be a part of the Second Annual Small Business Saturday sponsored by American Express? It’s as easy as registering your American Express card at https://sync.americanexpress.com/sbs2011 and using the registered card to make a purchase at a participating small business on Saturday, November 26th. You’ll receive a $25 statement credit when you spend $25, so it’s kind of like shopping local for free.
Are you a small business owner interested in participating in Small Business Saturday? American Express provides a free toolkit that includes $100 in Facebook ads. Visit http://www.smallbusinesssaturday.com/ for the details.
Why should you participate in Small Business Saturday? Because small businesses make vital contributions to the local economy. As members of your local community, they also contribute to local teams, fundraisers, and causes of local interest so they deserve your support.
Small businesses also need your patronage in this uncertain economy, and last year’s results show that reminding consumers to shop local works. “Last year, we saw a 28 percent rise in sales volumes for our small business merchants versus the same day in 2009,” said Mary Ann Fitzmaurice Reilly, senior vice president at American Express OPEN. A total of 1.5 million Facebook users, 130 public and private organizations, and 41 elected officials declared their support for Small Business Saturday last year. More than 100,000 small businesses downloaded SBS marketing materials, 10,000 businesses signed up for free Facebook advertising that ran on Small Business Saturday, and 200,000 consumers registered their American Express cards to receive $25 statement credits when they shopped at a small business on Small Business Saturday.
So, will you shop local this Saturday? If you plan to, I’d love to know what local business you’ll be supporting and why, so post your reply here. It’s one more way to get out the word for your favorite local business!


